Heineken through its Hungarian promotional agency has selected Holo FX's Mirage 3D Display System and patented content to launch their aluminum bottle in Hungary. The 14 foot high Mirage with its transparent Holographic screen was used at various promotional events throughout the country to launch the revolutionary new bottle. Holo FX created the 3D content for Heineken highlighting the exciting properties of the new bottle and the Heineken brand.

After the success of the Hungarian launch, Holo FX was asked to provide a Mirage 84 3D display system at the Much Music Awards after party, sponsored by Heineken in Toronto. The gathering crowd celebrities, musicians and party goers were amazed to see a gigantic Heineken beer bottle floating above their heads as they entered the party.